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What is it?

The Buying Guide is an e-commerce-enabled product finder and advisor that connects users with the products and services they need most. Think of it like a digital sales team that uses mass personalization to meet the needs of different kinds of users.

What makes it so great?

Let’s face it: There’s nothing better than salespeople who are there when you need them and gone when you don’t! Like an in-store salesperson, our platform can ask questions and then make a recommendation based on the responses—or let users browse products and narrow their choices themselves. Either way, users have access to product overviews, reviews, demos and more from a variety of sources to help make their decision, and can save or share their selection—or buy on the spot! And, even better than the in-store model, our digital sales rep is wrapped in a neat digital package that you can monitor and control.

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